Audioquest is the new monster and they offer no measurements on their speakers with "dbs" or without. THey are snake-oil salesmen.
Yeah, I used to think the same thing years ago until I started testing with them. The power cables and speaker cables are "sleepers" that can be totally hot-rodded with better terminations. The interconnects are likely very good too (upgraded with better Furutech rhodium RCA/XLR). However, I am disappointed with their HDMI cables.