Ever feel like a "low dollar" customer that your dealer doesn't think worth their time?


I'm a careful researcher for audio gear and I also understand the value of brick and mortar stores. I am not OCD and I am not an irascible haggler. Indeed, I have told my local stores that if they carry something I like, I will buy from them and not try to find it cheaper on the net. I have purchased major pieces of gear from them.

Nevertheless, one local shop is erratic in how it treats me. Emails can take a long time to get acknowledged, and often exchanges take several back-and-forths to get clear questions answered. This shop sells gear at my price point and up to 10x more (think Wilson speakers, $7k power cords). I often feel I'm more like a fly buzzing around their heads than a valued customer trying to establish a customer-dealer relationship. I am trying to be loyal, but it makes me want to shop online. I could be reading the situation wrong, but this is definitely a pattern.

Has anyone else had the sense that they were too much of a "low dollar" customer to be worth the dealer's time?
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Many dealers have survived by catering only to multi-million dollar installations and buyers who are not enthusiasts.

Their store front is mostly a joke, or the brands they rep force them to carry / show products they don't care about.
There was/is a particular store in Framingham, MA that treated me that way.  Thousands were spent in the store and always in cash, never asked for a discount and never got one.  Sometimes they went out of their way for me when I was buying something very expensive, but if I was spending a grand or less, the salespeople would walk right by me like I didn’t exist.   I don’t shop there any longer and now Audio Classics gets all my business. They treat everyone like gold weather you buy or not. 
There are certain things that successful salespeople learn early on in their careers, one of which, is to never judge a prospect by their appearance. I've sold homes to millionaires who drive old cars, wear thrift-store ties, and who are late on their haircuts more than once.

Frank

oldhvymec,

That's a good story. It just shows the importance of a little bit of kindness and  respect. 

Charles

@oldhvymec Thanks for your story. The whole situation has a very weird vibe to it. In my story, a customer who spent $4k with you is asking about spending, potentially, another $4k and yet… And in your story, you still wind up supporting brick and mortar — but with the right kind of customer service.

@erik_squires I think they do care about the stuff they carry; it seems well-chosen. But there is, I think, a generational difference. These guys are not from a era of the knowledgeable owner and salesperson, someone much more like a trusted mechanic than a quick appliance sales guy. They are from a later era where you learn vocabulary and get a store up and running with good stuff, and then get bedazzled when a tech millionaire comes in and drops $100k on gear. Running a store and dealing with customers is pretty boring to this generation, so there better be a high payout or it just feels like *work.* (And maybe it’s just an *ethos* and not an age-thing, because I know younger people who really do care about their customers.)

@stereo5 I appreciate your story, too. Brick and mortar are becoming fewer and further between, so it’s hard to play hardball. But I know what you’re saying and wish I could emulate.

@oregonpapa I definitely come across like a middle class person; I was raised to be thrifty. I am not eager to buy something I don’t need or pay more than something is worth. That may seem to these guys like I’m cheap; what they don’t understand is that, so far, I have put together a $12k system — everything but the speakers — for $9k by buying used, open box, and demo. The money I have saved is going toward speakers and it will finally tap me out. But they have to be speakers I really believe are right for me.