Who says cables don't make a difference?


Funny, after all these years, people still say things like "you wasted all that money on cables". 
There are still those who believe cables don't make a difference.
I once did marketing for a cable line I consider to be about the best-Stealth Audio Cables. 
One CES, I walked the rooms with the designer/owner, Serguei Timachev. He carried a pair of his then new Indra interconnects. Going from room to room he asked the room runners to replace their source to preamp IC with the Indra. There was not one that was not completely flabbergasted and said that the Indras blew away what they were using. That was the skyrocketing of Indra and Stealth. The Indra became one of the best reviewed cables ever.
Serguei now makes the Sakra-an IC that blows away the Indra!
I don't understand why some still do not value cables as much as I.
mglik
Post removed 
Who says cables don’t make a difference?
With regard to high-end audio cables:
1) People who haven’t tried the comparisons themselves
2) People who cannot understand why/how cables can be “justifiably” expensive
3) People who resent not being able to afford expensive cables. This can also be further exacerbated by folks who can. Further discussion on the merits of unobtainable/unaffordable cables can also increase resentment.
4) People who have a simplistic view/knowledge on how audio signals in cables work.  Many fail to realize the importance of the quality/type of conductor, the effects of dielectrics, the types of conductor weaves, RFI, EMI, and the roles of  R (resistance), L (inductance) and C (capacitance).
I purchased a 12 AWG solid strand cable for my espresso machine. The coffee is amazing. Might try some high grade fuses next, without cream.
Id have to agree Kenny. Shamus, try a SR SX power cable, the flavors that will tingle your tongue will amaze, lol. For the low epic of only 10k, you can own a little piece of heaven 
@kennycThank you for coming back to the subject of the OP.
And, especially, for your clear enumeration of the factors that must be considered in cable design. Certainly each different type of component always has distinct and important factors that must be considered. Cable design is, perhaps, different but as complex.
And to accomplish designing a cable that is truly transparent is difficult, time consuming and expensive. And to briefly go back to the critical mass of end users and reviewers, so many intelligent and aware people can not be discounted or ignored.