I read this review about reviewers


https://www.13thnote.net/2020/07/25/the-fckd-up-nature-of-the-audiophile-audio-industry/

An interesting take on what's happening in the industry today.
It was Simon Price's personal experience, but I wonder if it's happening more often than not?


rixthetrick
If you can’t support yourself as a “professional” product reviewer then your business model is at fault. 

So, for his piss poor business acumen, this reviewer wants more REGULATIONS? Just for him? Laws that suit him, so he can make money? This is a terribly LAZY person who, instead of being business savvy, wants laws written so he doesn’t have to work at it??

Maybe that’s the British standard of work ethic, I don’t know. But elsewhere, it’s the job of the business to fashion its own business model and find its own source of LEVERAGE for profit and  to identify its source of future growth. 

Not making a profit as a novelist, for instance? Get the government to pass a law so publishers have to buy your book, right?? 

Nowhere did this audio equipment reviewer convince me that his services are unique, and deserving of payment for his services. He reviewed equipment with no contract, no legal obligation from the manufacturers that he would be compensated. 

And for all his business savvy, he’s angered that he’s not getting any compensation?

Really???!
I agree with the point that getting paid by the company whose products are being reviewed presents conflict of interest.  That is the reason why, for example, Consumer Reports purchases all the products they review and doesn’t even accept advertising from manufacturers — they aren’t obligated to review products positively unless that is their finding.

On the other hand, I understand that he wants to make a go of reviewing as a career and needs compensation for the hours he spends reviewing, recording, editing, etc.  Mr. Price indicates that he has a Youtube channel — perhaps he should seek advice from those reviewers who are already financially successful due to advertising revenue on Youtube and see if he could benefit from any of those suggestions.  He would still need to attract a subscribing audience and “likes” of his work.  
@wolfie62 - I think he may be contorting British Law to meet his own benefit. I don't think the Brit's laws are at all to serve the lazy at all, and I don't think it's an us and them situation either.

News media is evolving, for example when I go to open my emails, I use a site not unlike Hotmail (as well as hotmail) and there's always news articles, which is where I found this one about the music industry by Mr Price. The news has moved across to internet, and I am betting (guessing) hard copy sales of newspapers has dropped??

I guess a well respected reviewer, with a talent for expressing his findings in a credible manner (because let's face it there's been a lot of verbage been frowned upon by us here in Agon, industry sales speak that's not got any credibility), he is actually an influencer?

Which is why forums like this are such a wealth of knowledge and experience. We all know that, at least I know of myself, I am (we are) somewhat proud of and biased towards purchases I've (we've) made, and want to share the good I (we) have found. That's why loads of people put up their products they have found when others ask for speaker, amplifier, room treatment, interconnects etc. It's not bad, it's simply human nature.

Getting your products reviewed is certainly an intelligent part of an advertising campaign, he's complaining that the PR guy is getting paid, and he's not. The PR guy is getting a commission and he's not.
It does get a little convoluted when that is a consideration, well to me anyway.

Yes his business model is the reviewers responsibility, agreed.




Lets all say that there is bigger problem in audio industry and in the world....

Reviewing is supposed to be neutral, without ties to the product reviewed...

Who want to read reviewers that are paid for reviewing?

I prefer to read the company that sell the product and the users than the paid reviewer....

There will always be reviewers that does it for the pleasure to write anyway....

If i was the company that created a product the last thing i want is to be reviewed by a paid reviewer....The consumer i am agree with the company here....

:)
Talking about b--ching and moaning. You make the deal before you do the review not after. No banner, No review. This fellow needs to get some business savvy. 

There is always secondary gain or the threat of loss in any review business. It is why you can never make a purchase decision on one review alone.