The survival of the fittest.


I am constantly surprised at the vast number of speaker manufacturers. But many fall by the wayside. Plenty of reasons why they fail, but more interested in why certain makers continue to succeed.

Sound
Marketing
Fit and Finish
Price
Product availability
New technology
Manufacture association
Profit margin
Luck

I realize most of these in combination contribute but if you had to rank them my money is on the marketing and fit/finish, in that order with sound holding up the rear. Thoughts?
jpwarren58
The Ohm website says they continue to be very busy and backlogged.  Ohm has quietly been around for almost 50 years now.  Started out as very successful  Tech HiFI house brand, then sold through other B&M chains,  then direct only since the mid nineties or so.   Of course the Ohm claim to fame is the unique Omni Walsh driver technology the company was initially built around.   Today they continue to provide upgrade parts and service for every model they have ever made.   They have a very loyal customer base built up over the years and rely largely on word of mouth and web spots for advertising.  Every model offers excellent sound and value.  A good product + value. + customer service = success.  All hand made in Brooklyn USA. 
It's all marketing obviously. What else is there? There are no measurements to prove performance so it's all just word of mouth and reviews. 

Do not buy high end speakers. 
How long has Tekton been around?
Verdict is out as to long term success. 
Price could be either value or a marketing ploy. Product availability would be how efficient is the speaker being made/distributed.
Manufacturer association relates to companies like Sony, Yamaha...two very successful speaker companies.
Not projecting as great sound defines my search for the best audio I can afford.
Just skeptical as to the education/vulnerability aof the market.

Interesting two responses from the Tweak Evangelist and the Count of Concrete. 

I reckon I could simplify the post. What makes Bose, Klipsch, Kef, Polk, Sony, Martin Logan, Wharfdale, Wilson endure and succeed? (others could be added.)
Perhaps also, big money, history and diversification like JBL/Harmon. Not arguing sound as much as long term success. From little cheap items to the middle of the road, in cars, and onward to the Synthesis line. 
@ millercarbon
"Marketing- no discernable marketing. Unless you count word of mouth, which is excellent. " 

That’s not true! Tekton has a full page add in Stereophile and TAS every month!