The survival of the fittest.

It's all marketing obviously. What else is there? There are no measurements to prove performance so it's all just word of mouth and reviews. 

Do not buy high end speakers. 

How long has Tekton been around?
Verdict is out as to long term success. 
Price could be either value or a marketing ploy. Product availability would be how efficient is the speaker being made/distributed.
Manufacturer association relates to companies like Sony, Yamaha...two very successful speaker companies.
Not projecting as great sound defines my search for the best audio I can afford.
Just skeptical as to the education/vulnerability aof the market.

Interesting two responses from the Tweak Evangelist and the Count of Concrete. 

I reckon I could simplify the post. What makes Bose, Klipsch, Kef, Polk, Sony, Martin Logan, Wharfdale, Wilson endure and succeed? (others could be added.)

Perhaps also, big money, history and diversification like JBL/Harmon. Not arguing sound as much as long term success. From little cheap items to the middle of the road, in cars, and onward to the Synthesis line. 

@ millercarbon
"Marketing- no discernable marketing. Unless you count word of mouth, which is excellent. " 

That’s not true! Tekton has a full page add in Stereophile and TAS every month!

The hi end audio market is weird.

Remember the Elac Adante series? Hot for a second.... now- FLOP! Dealers can't give away inventory.

Now they're at a  price worth looking at. When I heard them, I liked them. Just not at the asking price.