I think overall those prices are too high, but it depends. If you are building a room from scratch, and looking to incorporate bass traps in it, and the like, then those prices are right.
However, no, GIK makes great products including absolutely wonderful bass traps that you'd be hard pressed to treat a modest living room and spending more than $10K.
My own living room will end up being around $3K, see pictures in my system.