Re the OP,
"It’s snake oil, voodoo science."
Absurd falsehood. Every toom is different, and furniture and objects induce their own changes to the acoustical properties of the sound waves in the listening room, but acoustics are not voodoo science. If you could see soundwaves you would know this. Wind tunnel testing or a wave tank are demonstrations of wave theory and how the waves interact with objects they flow over—you can see it. Bass loading is a very common problem in untreated rooms, especially small ones. I am working with GIK Acoustics to tune my new-ish room now and tame the bass, reflections, etc.
https://www.gikacoustics.com/The AVroomservice guy is smart, and acoustical engineer by training iirc, and has good videos and info on his site.
https://avroomservice.com/videos/Jim Smith in his excellent book "Get Better Sound" talks about the room, and how spending lots of money on your hi-fi without treating the room (and setting up the speakers properly too), at least on a basic level, means you’ll never hear the full potential of your system. A modest system in a well set up room will often sound better than a more expensive system in a room that is untreated, especially if the room has inherent problems ( dimensions, ceiling height/shape, large/many windows, too live or too dead a floor etc). A room can be over-treated too, rendering it dead like an anechoic chamber. It's always a balance between none and too much.