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What is a reasonable discount from MSRP from a local dealer?

More specifically:
  • the type of transaction I am talking about is one-off - not a known customer or promise of repeat business, could just be by phone/website.
  • I am considering new Goldenear Triton One or One.R to replace my Triton 3+

I ask because:
  • Recently I ordered a pair of "used" Klipsch Heresy IVs online for $2,200. New ones were listed at $3,000. Immediately I was contacted and asked if I wanted to 'upgrade' to new for just 10% more! I declined, though I was (naively) surprised that they would knock $600 off the new price without me even asking. What I received appeared to be a brand new; a sequentially numbered, veneer matched pair, drop shipped from the factory. A little old fashioned bait-n-switch. Anyway, they were happy to sell me brand new speakers of a new model that does not appear to be widely discounted at 27% discount, probably because all they need to do is take my order and $$ and pass it on to the factory. Anyway, these have come and gone.
  • I just inquired about some Goldenears that were advertised as 'demos', and was offered instead a brand new pair shipped to me from the factory for 20% off list. Again, just process my credit card and send the order to the factory. Same thing happened when I bought my Triton 3+s, except I was oblivious to what was going on so I paid way more than I needed to.
For now, I would just like to place an order, and not avail myself of all that the local dealer can offer, like auditions and advice and support. So I wonder, does a dealer buy a pair of GE One.R at 50% of MSRP ($6,600)? If so, is $1900 too much to pay for taking an order? Anything important I'm missing? Your feedback appreciated :-)
lorendavis
millercarbon's avatar
millercarbon
12,531 posts
 
The marketing of a speaker made in the tens of thousands is a bit different than the marketing of a speaker made in the tens of tens.
jjss49's avatar
Ag insider logo xs@2x
jjss49
6,612 posts
 
dealer cost is anywhere from 40-75% of msrp depending on the product

different manufacturers or importers have may have different or add'l requirements like stocking amounts, marketing dollars spent etc etc
artemus_5's avatar
artemus_5
1,926 posts
 
I'm not sure MSRP means anything in the modern market. Though I agree with mc, everyone knows you have to play the game of asking  a ridiculous MSRP and then sell it everyday with at least 20% off and often 1/3 off. 

teo_audio
2,197 posts
 
At 1/3rd off, I would not bother to sell or stock the product.

Far more trouble than it is worth, not enough in it to keep the doors open.

Seriously.

As for discounts, it varies. Seriously. One brand is not the same as the next.

One clue is that the biggest brands, that you see everywhere, in cables especially so..... usually have a big dealer margin.

That’s why the dealer has it on the shelf and in the store - Great margins.

The product is not popular.

The margin is popular.
tomstruck's avatar
tomstruck
350 posts
 
Why should there be a discount do you go to the butcher and ask for a discount they both have over head but you only spend 10min
there not hours demoing and asking questions 
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