What is a reasonable discount from MSRP from a local dealer?


More specifically:
  • the type of transaction I am talking about is one-off - not a known customer or promise of repeat business, could just be by phone/website.
  • I am considering new Goldenear Triton One or One.R to replace my Triton 3+

I ask because:
  • Recently I ordered a pair of "used" Klipsch Heresy IVs online for $2,200. New ones were listed at $3,000. Immediately I was contacted and asked if I wanted to 'upgrade' to new for just 10% more! I declined, though I was (naively) surprised that they would knock $600 off the new price without me even asking. What I received appeared to be a brand new; a sequentially numbered, veneer matched pair, drop shipped from the factory. A little old fashioned bait-n-switch. Anyway, they were happy to sell me brand new speakers of a new model that does not appear to be widely discounted at 27% discount, probably because all they need to do is take my order and $$ and pass it on to the factory. Anyway, these have come and gone.
  • I just inquired about some Goldenears that were advertised as 'demos', and was offered instead a brand new pair shipped to me from the factory for 20% off list. Again, just process my credit card and send the order to the factory. Same thing happened when I bought my Triton 3+s, except I was oblivious to what was going on so I paid way more than I needed to.
For now, I would just like to place an order, and not avail myself of all that the local dealer can offer, like auditions and advice and support. So I wonder, does a dealer buy a pair of GE One.R at 50% of MSRP ($6,600)? If so, is $1900 too much to pay for taking an order? Anything important I'm missing? Your feedback appreciated :-)
lorendavis
I always try to buy the one in the showroom. I know it works, it has been mostly broken in and It sounds like I want it to sound allowing for differences in my space and with my equipment which presumably I have already taken into account.  Typically 40%+ off. Cash and carry.😉
20-30% IME. Also call around. Dealer that knows it’s in the bag will likely deal if they know you wanna buy. 
Let me guess, it was Hi Fi Heaven. It’s their ‘tactic’.

I placed an order for a Soundsmith Zephyr with them on-line, a ‘demo’ earlier version. They offered to upgrade me to the new MK III for 10% more, saying the demo was sold-out. I declined, and requested my money returned. They then, within an hour, agreed to sell me the newest Zephyr MKIII, brand new, for the same cost, or $950. $500 less than list. Of course, I took that deal.

As I understand, this is a typical tactic for them, but I have been assured they are a good seller who stand behind their sales. And shipping was swift. I was told the best thing to do is call about what you are interested in, talk to a salesperson, negotiate your best price, and within reason, they will work with you.
To the OP.......Triton Ones were discontinued at least a year ago, doubtful you will find a new pair. As for discoiunts, every dealer is different. I bought 3 pairs of GE speakers from my local GE dealer, Triton Ones and Triton Twos. No discount on either pair. When I bought the Triton References which were $8500.00 at the time, I got 500.00 off only because I pointed out that I spent 16K on speakers from them within 2 years. I knew going in that I wasn’;t getting a discount because they just don’t or have to.

I feel it was worth paying retail to have the speakers delivered and set up in my home at no charge. That was worth more to me than a discount. I also have not seen Triton One R speakers discounted. To the poster that said you would get a 30% discount in the 70’s, it is quite doubtful. I sold audio from 1972 to 1986 and never gave a 30% discount. I gave a 10% discount if you bought a system (Receiver, speakers and turntable) and threw in the speaker wires (16 gauge zip cord) and some cheap interconnects.  The only times I would give a 20  or 30% discount was if I sold the system with our house brand speakers (made by Goodwin in Great Britton).  Usually the speakers had a ficticious retail of $300.00 and I would sell them for $200.00.  We (the dealer) paid about $80.00 a pair for them.
I was in the industry for three decades both as a manufacture and retailer i`m talking about the 70`s, 80`s and 90`s. As a manufacture of high end products we would sell to dealers at 33% less than retail. High End Audio had much less of a mark up than generic Japanese audio at that time, we were approached by a well known Japanese brand during that time with the pitch that we could make a lot of money.....  well yeah as the retail was 500% over wholesale, we declined.

Not sure of the margins today but dealers and manufactures deserve a fair living. It`s up to each individual to determine if something is overpriced or if they are getting a deal or fair price.