Ready, set, comment! Speaker cables don’t make a difference?

What was the video about?
Once I saw his chin, it was all I could look at.

Speaker cables, or any audio cables for that matter are not supposed to "make a difference." Point A to Point B. Shorter cables are best if you can.

My brand of choice is Furutech because all of their products are subject to excellent quality control.

The cable argument is valid because people spend a lot of money on cables. After spending all that money, you are expecting your system to sound better. So it will - to you.

Now that is funny and I thought the same thing. 

@akg_ca I was certainly not starting yet another debate about cables. If you look at my original post you will see that I was alerting members that there was a video about cables on another channel about to happen. I presented that information in case anyone wanted to debate people on a different site. Many people here have a good arguments and good experience with cables and it is possible that they might inform people who might be misinformed by Gene. So if you think that is trolling then I really don’t think you understand why I posted what I did. Perhaps you think that what Gene does is trolling? If that is what you meant then I misunderstood what you said — and my apologies.

If you want to know why they sound different maybe delve into the science. Read the blog or listen to the long video. It's not as amusing as arguing though:-)
https://www.iconoclastcable.com