Upscale Audio and Primaluna

I skip over a dealer here in the Bay just to deal with Upscale. That same bad experience with this dealer is what drove me to Upscale. I haven't once ever had Kevin answer the phone, which I doubt he even does. Also, all his people I've dealt with are all great. 

Evan at Upscale provided great customer service when I felt the need for a high-end streamer and amicable outboard DAC -- even tho he turned out wrong about some details. My search quickly narrowed to Lumin and Aurender, and Evan talked me through the models and their suitability for my particular needs. When he championed Musical Fidelity M6s DAC, I remembered an unused trade credit from another merchant and obtained the DAC there. Well, turned out the Lumin worked only on the micro-USB input: frankly unlistenable on coax or optical; defective. Plus the MF had no AES input as Evan had thought. Those limitations, plus the fact I found the Lumin app rather maddening, led to an exchange (though I must say the LUMIN sound was incomparably pure, best streaming audio in my experience).

No trouble at all exchanging Lumin for Aurender, which outputs ONLY USB. For this connection you obviously want the best cable you can get. Evan had the mistaken impression that AQ's top-end USB 3.0 micro terminals were backward compatible with 2.0 in the MF, but nope. Anyhow, easy return. Now in the market for a more contemporary DAC, so I asked about the PrimaLuna tube version. Needless to say, Evan was a major advocate (though I found several unrelated reasons to rule it out). 

Well, hyping your own gear is all part of the job description, so grain of salt on that. Customer service was first-rate, and the Aurender is staying indefinitely, so ++ there. Return customer discounts are available on SOME DACS sold by Upscale, but none of those ring my chimes. When time allows I'll audition Bricasti and such. Still, Upscale will stay on my "reasonable candidates" list, albeit in the "proceed with caution" section like 99% of other merchants.

Any time you find a dealer or manufacturer who talks smack about competitors and/or what you own, you can't walk away fast enough.

There was a dealer nearby to me who had all manner of bad things to say about my then magnepan speakers while diligently trying to steer me to Focal. I never went into that store again.

Oz

I auditioned the primaluna dialog premium from upscale and was thoroughly impressed. They are built like a T34 tank and are underrated or under recognized for overall warmth and quality. After auditioning several amps I ultimately went with Atmasphere M60s due to their superior resolution. 
I have a feeling this amp and say a Cornwall are a match made in heaven.

Check out some of Kevin Deals video reviews. He is quite the character. Not surprised he can be a salesman as well;-).

Thus far the OP has not yet stated what products he currently owns nor did he say whom he spoke with at Upscale though bashing them for being rude and pushy.  Yet, there are plenty of convictions stated above that it must be Kevin.  Full stop...

I have known Kevin for many years and have been a customer of Upscale for the majority of my present system.  Kevin is a first rate human being who is as honest as the day is long.  That includes his business ethics as well as his recommendations.  We all have personalities and if you don't like his than so be it.  He is quite the character but, frankly, I quite enjoy it.  Everyone who works at Upscale lives up to the name "upscale".  They are as friendly as they are knowledgeable and treat their customers very well.  There will always be some folks who are dissatisfied with a service and/or a product, no matter what.  I can certainly understand that can be the case with Upscale, just like any other business.  Kevin runs a fabulously successful business and is on a growth trajectory that is enviable of nearly any business, let alone businesses in the audio industry.  If anyone is not satisfied with one business then simply move on to another, or another, until you are individually satisfied.  It's a very simple and painless process.

The OP can do as he wishes.  For me, I'll stick with Upscale Audio.  They are first rate in my book.