simpletheater: I’m not gonna pay a lot for those cables! 😆
Stratospheric audio gear prices
The more time I have under my belt pursuing quality audio, the more I realize that high audio gear prices have some basis in their quality. Yet there is a limit. When you buy a Ferrari the cost is high, but you can see the money involved in the design and parts. Many would argue that high quality audio gear is similar to the quality and design of a hyper-car. But when you look a the sheer quantity an complexity of this kind of car, there is no piece of audio gear that compares. To me, a piece of audio gear that costs as much as even an inexpensive car is just a manufacturer cashing in because they can. Can you imagine what audio manufacturers would want to charge for a piece of audio gear that was the size and weight of a car? Like $100 million. I believe it just drives the whole market up and we end up getting a little bit suckered. This is all perhaps a little overstated. I guess I just want to shame audio manufacturers. I do understand that they are not charities, or here for the betterment of mankind. If you are not frustrated by this, good for you. Here is a quote from a book about marketing. The reference is a victim of link rot. Nevertheless it has common information.
"Premium Pricing
Premium pricing is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. The practice is intended to exploit the (not necessarily justifiable) tendency for buyers to assume that expensive items enjoy an exceptional reputation or represent exceptional quality and distinction . A premium pricing strategy involves setting the price of a product higher than similar products . This strategy is sometimes also called skim pricing because it is an attempt to "skim the cream" off the top of the market. It is used to maximize profit in areas where customers are happy to pay more, where there are no substitutes for the product, where there are barriers to entering the market, or when the seller cannot save on costs by producing at a high volume. It is also called image pricing or prestige pricing.
Luxury has a psychological association with price premium pricing. The implication for marketing is that consumers are willing to pay more for certain goods and not for others. To the marketer, it means creating a brand equity or value for which the consumer is willing to pay extra. Marketers view luxury as the main factor differentiating a brand in a product category."
Source: Boundless. “Market Share.” Boundless Business Boundless, 26 May. 2016. Retrieved 07 Feb. 2017 from https://www.boundless.com/business/textbooks/boundless-business-textbook/product-and-pricing-strateg...
- ...
- 151 posts total
This industry needs someone with the same engineering and brand philosophy as the legendary David Hafler and Ed Laurent: https://en.m.wikipedia.org/wiki/Dynaco : “Today, Dynaco is best remembered for its highly regarded vacuum tube stereo amplifier, the Stereo 70 (ST 70). Introduced in 1959, the ST 70 was available as a kit (Dynakit) intended for assembly by the purchaser or as a complete factory-wired unit. The ST 70 used four EL34 output tubes, one GZ34/5AR4 rectifier tube, two 7199 input (driver) tubes, two output transformers, one power transformer, and a preassembled printed circuit board (PCB) containing the driver circuit. It produced 35 watts per channel. The driver circuit had a single 7199 pentode/triode tube per channel, and used the driver tube to handle both voltage amplification and phase splitting. The output transformers are an ultralinear design, whereby part of the primary winding is fed back to the output tube’s screen grid. This design reduced distortion and improved audio quality. A masterpiece of efficient circuit design, the ST 70 provided reliable, high-quality audio amplification at an affordable price. The popularity of the ST 70 contributed more than any other single product to continuing consumer interest in tube-based stereo amplifiers at a time of increasing market dominance by solid state audio products. Because of its excellent value for cost, Dynaco tube amplifiers were often referred to as "the poor man’s McIntosh”. More than 350,000 ST-70 amplifiers had been sold when production finally ceased, making the ST 70 the most popular tube power amplifier ever made. [citation needed]” |
The price dont tell the story.... In audio there exist the fetichism of electronical design... And the acoustic science.... My 500 bucks system make me smile when i listen to anything "better".... Is it because my vintage Sansui AU 7700 was one of the best amplifier in 1978 ? NO Is it because the Mission Cyrus 781 speakers were so much "high end" ? NO, they are average very good only.... Is it my miraculous French NOS design dac? No.... Then WHY? Vibrations controls, electrical noise floor control BUT especially after a passive material acoustical treatment the ACTIVATION of my room by Helmholtz method.... Price means "almost" nothing..... BUT the ratio S.Q./price means something... Acoustic is more than 50 % of audiophile experience AT LEAST... Those who dont know that are electronical upgrading fetichist....Or in the limbo created by audio marketing.... Dont upgrade, embed everything rightfully before.... |
It's just hard for many of us to understand why someone would spend $500,000.00 on a system. First is, if it cost more it must be better. Then there is perspective. To a person who earns 40,000,000.00 yearly half a million dollars is chump change. They just want top quality and usually everything done for them. They view money and privilege much differently than we do. It is just what happens to people when they get that wealthy. They live in a totally different reality. All is right in the world when you live in a gated community. You don't even interact with normal people anymore. If you spend a day or two at Ocean Reef in Florida you will get the message loud and clear. |
- 151 posts total