Step up transformer or upgrade phono preamp?


So I’m looking to further develop my analog system. I currently have a vpi Aries scout with a jmw9 tonearm and a Soundsmith zephyr MIMC star going into a Vincent pho 701. I enjoy the sound I’m getting but I am constantly looking for “better”. More dynamics, higher resolution etc. I know my phono pre is the weak link in that lineup and I’m wanting to upgrade. So what are your thoughts? Upgrade the phonostage or invest into a separate SUT? 
james1911
This company was introduced yesterday in another thread. I have not heard their equipment so I can’t say how good it is. Others endorsed it. and  it does have more gain. FWIW I am using 60db phono preamp with a Zyx 4D .24mv.
I’m sure there are others. Alnic 1202 (?) comes to mind.
http://www.thebestamp.com/Phono_Pre-Amps/P-1001.php
Ironically, the Allnic 1202 comes by its high gain via a complex built-in SUT system.  Not that there's anything wrong with that but it does beg the question of recommending a high gain phono stage.
It depends from the output of your cart(s). 60 dB amplification is
certainly not sufficient for low output carts (bellow 0,3 mV). 
I would recomend Denon AU-S1. Excelent SUT for about $1000
second hand (new $3000). It is 40 Ohms but can be used by each
low outpur cart indempendant from its impedance. 


Hana SL mc cartridge ($750) + a Bellari SUT (~$500) into the MM input of the Vincent will be significantly better than the Soundsmith. No need to immediately replace the Vincent! 
You guys are profligate spenders of other people’s money.  Assume the OP likes his cartridge. He also says his problem is not lack of gain. He’s looking for a a phono stage upgrade. Trot out the usual suspects that have sufficient gain for his cartridge: Allnic 1201 or 1202, Herron, Chinook, many solid state units, and yadayada.