Speaker Cables? why all the hype for expensive speaker wire?

+1 for Peter at the CableCompany

An German king with empty treasury ordered by 10 German
Alhemist to turn lead of which (+ coal) Germany was/is rich into
gold. After 10 years all of them were discharged,  They changed
their name in metallurgist  and become succseful in West and
East . Alas turning lead into gold never happened but well 
turning copper into gold. Nordost charge for their copper wire
more than the pure gold cost. 

@ebm

Because its fun to spend big bucks on speaker cable.

hahaha that is the best answer of the week!  love it!

almost as much fun as setting benjamins on fire...

@georgehoffmann60 +1 for Peter at the CableCompany

Agree. A great option for new folks who are curious and wanting to demo first. Its not free.  However, If I had to do it all over again, I'd start with 2-3 pairs of loaner cables from CableCo and skip all the buy & try & resale steps in between. Less cost, huge time saving. They have a decent knowledge base built up over decades of customer feedback, trials, documented.  

Just think if you paid $1 a foot  how much more you would hear