Why has focal raised their prices so much on Sopra line


I was looking at the Sopra 2 ,thinking about buying it ,it is a very good speaker it has not changed 
in 5 years thst I can see ,but the price has increased $4,000. Thst sounds like gouging to me ,
from $15 k to $19 k  if thatis thecase  the Wilson Sophia2 is a better speaker for the same price 
as well as night and day better resale value .
128x128audioman58
I read an article or comment online so take that for what it is…. That they were priced cheaper over here to compete with domestic US brands.  
I think once they got a good reputation they adjusted that price to cover international costs and keep their profits roughly the same between regions.  
Keep in mind that different brands are very differently priced in different countries. Wilsons and Magicos are almost double the US price in Europe. 
Buy used or take a look (assuming you are in the us) to north American brands for a better deal. Revel, paradigm, legacy audio etc.  Just as good 1/2 the price. 
Supply & demand. They were $15k when they came to mkt. Now after they have sold their target #, they understand its popularity and peoples desire to own it. So, they raise the price.
Plus consider this. Sell 5 pr @ $15k= $75k. Sell 4 pr @ $19k =$76k. IOW, more profit. But they also have saved parts & labor on a pr of speakers. When people quit paying the price they will lower it. But they aren't in the business to lose $$$ either. It HAS TO make a profit to survive. So, it becomes a balancing act.
There is also more opportunity to sell at higher prices as the number of high net worth individuals (HNWI) increases.
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Because they could.  I understand the points some are making here, but a near 25% price hike?
Agree with mtrot. Because they could. Harbeth did the same thing repeatedly because people still bought them. Materials don't go up THAT much.