Why has focal raised their prices so much on Sopra line


I was looking at the Sopra 2 ,thinking about buying it ,it is a very good speaker it has not changed 
in 5 years thst I can see ,but the price has increased $4,000. Thst sounds like gouging to me ,
from $15 k to $19 k  if thatis thecase  the Wilson Sophia2 is a better speaker for the same price 
as well as night and day better resale value .
128x128audioman58
Supply & demand. They were $15k when they came to mkt. Now after they have sold their target #, they understand its popularity and peoples desire to own it. So, they raise the price.
Plus consider this. Sell 5 pr @ $15k= $75k. Sell 4 pr @ $19k =$76k. IOW, more profit. But they also have saved parts & labor on a pr of speakers. When people quit paying the price they will lower it. But they aren't in the business to lose $$$ either. It HAS TO make a profit to survive. So, it becomes a balancing act.
There is also more opportunity to sell at higher prices as the number of high net worth individuals (HNWI) increases.
20170930_INC762_0.png (640×413) (economist.com)
Because they could.  I understand the points some are making here, but a near 25% price hike?
Agree with mtrot. Because they could. Harbeth did the same thing repeatedly because people still bought them. Materials don't go up THAT much.