3 pin XLR connectors are considered balanced cables and connectors.
Not all devices with XLR plugs are balanced either in the input or circuitry. That is, some amps have XLR inputs for convenience, but the (-) pin and GND pin are shorted together, so in fact you gain none of the long distance/noise cancelling benefits of a true XLR connection.
Then there are manufacturers who essentially create a new amp/preamp section for both the (+) and (-) sides. This requires twice the parts.
Not all devices with XLR plugs are balanced either in the input or circuitry. That is, some amps have XLR inputs for convenience, but the (-) pin and GND pin are shorted together, so in fact you gain none of the long distance/noise cancelling benefits of a true XLR connection.
Then there are manufacturers who essentially create a new amp/preamp section for both the (+) and (-) sides. This requires twice the parts.