Demos - To Charge a Fee or to Not Charge a Fee?

@millercarbon the people who will have a big problem with this are the bungholes who want to use the dealer services for free and then buy off the internet. Those of us who would prefer to have and support local dealers won’t have a problem with it.

I don’t think that’s quite accurate.

I guess it depends on exactly what we are talking about.


It seems awfully odd to have to pay simply to have a salesman demonstrate a product he wants to sell you.

Especially if YOU the customer are taking time out of your schedule to make the trip to HIS dealership, to offer yourself as a potential customer.He’s got the equipment set up...he should be able to demonstrate it for a customer.


I can’t think of any other business where a customer shows up to check out the wares of a salesman, and has to pay the salesman for the privilege. Can you?


Home demos are another thing, though. That’s hauling gear, sometimes heavy, out to do a "house call" at someone’s house. I can see paying for that.

It's completely accurate, just not usual.  High performance audio requires dealers to exist.  Differences are generally subtle and it's important for there to be places to figure out what the differences are.  Most dealers have disappeared.  Whether other businesses do it isn't important.  What matters is who is providing value to who.  The value is the dealer providing the opportunity for a consumer to decide whether relatively subtle differences are worth the cost.  That's way more important than whatever else dealers do.  

NO...it's part of the business unfortunately, hopefully you will get a sale, if not, you tried. 

I wonder how many times somebody has walked into a dealer and asked to audition half a dozen or so full-range, big, heavy, loudspeakers, taking a great deal of time and effort for the dealer, only to be told "I like that one - now I'll go online to see if I can find a used one or one on sale!". My guess is that it's happened more than a few times, and some have then set up auditioning surcharges to reduce or eliminate this kind of being stiffed in time and effort by the 'customer'

It’s completely accurate,

No it’s not.

You wrote:

the people who will have a big problem with this are the bungholes who want to use the dealer services for free and then buy off the internet.

But I have a problem with it becoming routine to pay simply to hear gear at a dealer, yet I don’t fit the description of someone who is dicking around dealers in the way you just described.


And I don’t think I’m that unusual. None of my audiophile friends are the "bungholes" you describe, but I bet they wouldn’t think it a good idea for dealers to start routinely charging for customers to hear anything in their showroom.


You shouldn’t forget there are two parts to the equation here. Yes, audiophiles may be grateful if there is a dealer nearby where they can hear gear.


On the other hand, the customer is taking time out of his own day to bring himself TO the business. It’s not like the business owner has to haul his ass over to the customer’s house.  It's the other way around.


If I’m running a business I damn well would be thankful that customers are making the trip to my store! Best to have something to show them.


Now...of course there are crappy customers, just like there are crappy salesmen. But that doesn’t in of itself warrant charging everyone to hear the things you are trying to sell.


Again: where else does this occur that makes it a good idea in reality?