It's completely accurate, just not usual. High performance audio requires dealers to exist. Differences are generally subtle and it's important for there to be places to figure out what the differences are. Most dealers have disappeared. Whether other businesses do it isn't important. What matters is who is providing value to who. The value is the dealer providing the opportunity for a consumer to decide whether relatively subtle differences are worth the cost. That's way more important than whatever else dealers do.
Demos - To Charge a Fee or to Not Charge a Fee?
One common dealer complaint is that customers sometimes use them to audition equipment only to later purchase it elsewhere.
How much of that is true is not known but it must happen. Such is the nature of some folk.
Therefore, how about abandoning the time honoured practice of free demonstrations (also shared by the car industry) and start charging a fee?
Would $10 an hour be sufficient?
Surely, even in quiet part of a quiet day it must cost the dealer considerably more than that to provide the facilities and staff to facilitate a satisfactory demonstration.
I don't know how others may feel, but I'd be more than happy to pay for the service.
How much of that is true is not known but it must happen. Such is the nature of some folk.
Therefore, how about abandoning the time honoured practice of free demonstrations (also shared by the car industry) and start charging a fee?
Would $10 an hour be sufficient?
Surely, even in quiet part of a quiet day it must cost the dealer considerably more than that to provide the facilities and staff to facilitate a satisfactory demonstration.
I don't know how others may feel, but I'd be more than happy to pay for the service.
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- 68 posts total
- 68 posts total