What is it about the construction or technology that makes these speakers a deal at $2700 on sale versus the $800, 900 or $1,000 that others normally cost?
That's a straw man, as I don't recall anyone raving about the great value of Harbeths, though they certainly can represent good value on the secondary market.
As to the allure, well, that's well known. A gorgeous midrange, and very accurate tones and timbre, especially with human voices and acoustic instruments.
The smaller models are bass deficient, but for those who don't listen to head-banging material, it is a flaw that can be overlooked, or repaired with a subwoofer.