Actually, the 70s were the Spec Wars. Objectivism ruled and high negative feedback gave vanishingly low THD and IM numbers. However, the resulting sound quality got worse, not better. TIM distortion was discovered, feedback was dialed back, and the importance of listening was once again proved.
Anyone remember the Leach amp, designed by Marshall Leach? Another young amp designer to emerge at this time was Nelson Pass. His Threshold CAS amps were the result of a design exercise in minimizing the need for feedback by optimizing the circuit's inherent linearity. While he was already producing STASIS amps, the CAS line brought his work into a more affordable range. In many respects, they're the progenitors of First Watt.