Well, it is a marriage between the driver and its abilities, and the cabinet made for it. You play to that particular drivers' strengths. In general, the bigger the woofer the bigger the cabinet. Again, this is applying to sealed and bass reflex/ported designs.
It isn't a matter of the woofer being able to play louder any more than the woofer is supported by the cabinet's extension of resonance that aids in the woofer's lower octave response.
You want big low bass, you will be the most successful with a larger cabinet and driver, given a proper design. And then you will move air.