All the posts connecting rooms and speakers hit on a key to end game satisfaction. Room design and room treatment are a bigger deal than many are willing to admit. If budget isn't a consideration, designing a room is a big challenge with large potential rewards.
If not, a thoughtful approach and some experimentation with room treatment will go quite a long way. Many praise DSP vs room treatment, which might be effective for some, but I prefer not adding more boxes, cables and potential signal degradation to the path. Panels, etc. might be more of a PITA and less attractive to many...so listen with your eyes closed ;-) or take your time finding or making something that appeals to you.
For every speaker type, I've heard plenty of systems of modest cost outperform others at multiples higher cost, mostly due to serious room treatment and optimized speaker/seating placement. Cheers,
Spencer