Typically, the rule of thumb is ~10%
On the other hand typically your components need to be of a significant resolution and quality before you can really expect a big diffference. I guess, I would say $2,500 components. But, some folks do realize gains with less expensive components.
These rules can be broken. I remember when my average component cost was $5K. My dealer lent me a set of interconnects costing $2K each. I bought three pair! Completely worth it. I had recently upgraded and was very much aware of how much sound quality I would have gotten by buying components that were $2K more and these cables were a screaming deal.
It really pays to try and not buy. Borrow from dealer, friends, lending library. The sound improvement needs to be worth it. Many times in budget systems it is hard to tell.