@ghdprentice
Yes - one of our local audio shops had Rega/VPi side by side for some years.
Comparing for example the Classic to the equivalent price pointed Rega they were both good, but for me the Rega had better timing, pace and rhythm and "cleaner" presentation.
My preference with a variety of cartridges was the Rega.
Since then the P8/P10 are significantly better than the previous P7/9 and RP series.
I am also not a fan of the VPi uniivots, they are not very stable - weirdo antiskate, low resolution arms that cannot get the best out of most cartridges. If I were to buy a VPi I would either get the gimbal arm or another make of arm.
Hence as a complete package in my view the Rega is easy to set up for non audiophiles, and delivers on timing and resolution.