The measurement guys are convinced, that better measurements equal better sound.
This is the problem with a lot of posters on this forum as the above is a mischaracterization. Most everything I read on ASR that deals with electronics, leave speakers aside for the moment, is not that better measurements equal better sound but better engineered components with improved noise and distortion measurements. The contention is if you take a " less expensive " component with better measurements can you differentiate it from a more expensive boutique component with worse measurements or an SS one from tube using controlled testing. Their argument isn't better measurements give better sound but it's highly unlikely people could tell the difference when bias is accounted for, so for those so inclined save money with electronics and concentrate on speakers and DSP or room treatments to achieve your desired sound signature.
For speakers, research has shown most people prefer a flat FR when measured in an anechoic chamber and wide dispersion. The reasoning I believe is a speaker with a flat FR anechoicly is much easier to get it to work well in a lot of different rooms. Doesn't mean everyone wants that.
This better measurements = better sound is in this threads title but it certainly isn't the takeaway I've gotten from reading a lot of threads on ASR.