My personal preference is getting the opinions of people who bought gear, used gear, and then took a moment to post a review of the gear. I combine both professional reviews as well as user reviews. The cable cranks will blow a gasket about a cable that costs a premium even though they don’t own it, never tried it and never will. Yet you go on Amazon and see a hundred of five star reviews from people who loved it and are now fans of the brand. I’ll take a hundred 5 star reviews with positive feedback over one cable crank any day. Plus if I don’t like it. refund that bad boy. Whether you find value at $10 a foot or $100 a foot as long as it is worth it to you, NP.