There are two standard ways of pricing and companies tend to follow one or the other.
Pricing by the market (basically the value the market will bear). So, carefully as @mahler123 mentioned, compare with performance in the market. The second is cost plus… I’m guessing that Schiit probably does this.
Of course, most companies consider both… something too expensive will not fly… and at the real high end… you don’t want to loose prestige by charging too little provided the performance justifies it.
H