A New MC to Catch One's Attention


The Link is showing a most recent Cartridge on offer from Audio Technica.

From what I see in the sales spiel, there are a good line up of what would be Ticked Boxes to get the model noticed.

There seems to be plenty on offer to get one's attention.

 

 

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The ART1000 was the top dog a a few years at $5K price point.

Arguably, it's in the league of $5K+ up to...?

Now AT has a model to compete with the uber $10K+ MC's, AND it's only $9K!

Looks like they decided not to carry on with the exposed coil as the ART1000.

I'm curious how big a sonic jump it is from the ART20, which sits between the ART9& ART1000.

At least to my ears, the ART9 is a great starting point for "what the fuss is all about"

with nice MC's that start @ $1K.

 

 

 

With the MC2022 The Art 1000 is the Base Model to some degree.

The MC2022 is only to be produced as a Limited Edition of 60 Items.

This Cart's uniqueness is possibly relating to the Coils, Body, and Enamelling, and at present the Unified Armature and Syli.  

I would assume another Model, maybe an ’ART 1000 SE’ will not be too far behind to make the most of a few of the parts produced for the 2022, as there is an Exchange Programme in place for the renewal.

I foresee the unified armature/styli to be a part used on another cart'. This will be beneficial to maintaining an Exchange programme for the MC2022.

I can easily be off the trail with this conjecture. 

You've got to be nuts or have money to burn to spend $9K on a cartridge. They all wear out and need replacement!

"You've got to be nuts or have money to burn to spend $9K on a cartridge"

To owners of a TechDas Zero, Clearaudio Statement, etc., it's like changing socks.
AT MC2022 is a jvalue/budget Hana.

AFZero-Image-1-2100w-e1600633241388.jpg (2100×1380)

You've got to be nuts or have money to burn to spend $9K on a cartridge. They all wear out and need replacement!

It used be buying the best shoes or boots was, over time, a savings. They could be rebuilt almost indefinitely. OK not an exact compare but a very important aspect for me is if the cart manufacturer offers realistic-cost repair and rebuild services. The whole trade-in thing seems like a joke imho.

Both lines I work with offer ( even encourage ) maintenance, repair and rebuild services. At VERY reasonable prices. It's a long term relationship. Or at least it can be.

two examples of repairable carts