I think music is spoonfed more now than ever. Everyone listens to music on their phones and everyone can be alerted instantly when there is a new hit on tik-tok or wherever.
Another difference between now and when the boomers were young is that there was a huge difference between what boomers and their parents listened to. Today, kids and their boomer parents (or grandparents) share music a lot, they all listen to rock to a greater or lesser extent, and that keeps older rock alive. Rock music killed what our parents listened to, as far as what sold anyway.