Vendors all want you to feel a certain connection to the brand.
This is marketing.....I'm not talking about marketing.....which is mostly Snake Oil.....I'm talking about a designer/owner who says...."Hey, I can do it better and here is how I do it"......In the case of John Curl at Parasound, he is just a hired gun who is really into capacitors....Or Nelson Pass who is into Class A and distortion.....or Jason at Schiit who is into anything no one else is doing!....And then we have the whole cottage industry built up around Class D techno9logy and they all have a different way of dealing with 1 and 0.......They have a philosophy.....A deep rooted reason why they do something......No marketing.....