I have a pillow in mind....
You know when you are dealing with a BS company....
...when you read statements like this:
"You can expect a 15% to 20% improvement in sound for each level as you move up the line. The improvements are in soundstage, resolution, realism, musical presentation, impact, etc."
Me: yeah, the humidity in my room changed from 44 to 45% yesterday, and I immidiately noticed that the realism dropped by 3.4%, yet the musical presentation actually WENT UP by 8.3%. I was able to compensate by turning the lights on in the kitchen and changed my socks. Puh, that was close.
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I recently purchased a Morrow Audio MA4 XLR cable and emailed Mike Morrow with some “critiques” along the same lines as the OP mentions. They have chosen to take the approach of customer like “sales” and seemingly have a successful business using that model. The % improvements are just approximations with the intent of giving customers an idea for what to expect. I think what made my head hurt the most is that the primary driver for price point appears to be the number of wire runs in the cables, yet my XLR has twice as many as the equivalent RCA but is the same price.
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You don't HAVE to read the garbage these people put out. Measurements don't work on cables. Period. Many say they don't work on anything else either. So if you believe a particular cable might give a better sound FOR YOU, then you will have to listen to it in your system. Pity them if you like. But otherwise just ignore them and have a good day. |
tomaswv et al: I am NOT arguing or questioning the quality of the product.But this (and similar examples) just shows how STUPID American consumers are (otherwise marketing departments, advertising companies, political parties, interest groups would NOT do it). We have ENTIRELY lost our ability to turn our brain on when reading, seeing or hearing.The shear amount of BS that we are fed on a daily basis (bad) and SWALLOW without PUKING (WORSE) is mind-boggling.I will now take the pill that makes me 16% happier, and drink my special java that lowers the bad vibes by 8% (one cup) or 12% (two cups). |
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