You know when you are dealing with a BS company....

mastering93: "

How do you figure out "spacial divergence?"

How do you figure out your *quoted* percentage of a 12%-16% improvement?"

Don't ask me. Ask the companies that write such and similar nonsense in their ads. 

THAT IS THE (ONLY) POINT OF THE ORIGINAL POST (supposedly serious companies selling supposedly serious technical products using utter nonsense claims). 

Then you should have picked a company that goes way beyond the normal hype like Synergistic Research.

You're making an example out of a company ad that is really mild in comparison to many others. Sure is a lot of hub bub over something so inconsequential to anyone's life.

I like my Morrow XLRs.  I hate the spamming I get from Morrow's (likely a millennial run) ad department.  That being said have you ever had to sell a product to the general public lately?  I swear people are getting stuupiderr and stupidere.  

@kraftwerkturbo 

https://www.kenrockwell.com/audio/audiophile.htm

Not all, but some fit Ken's definition of "audiophile." I'm not naming anyone, but I've met a lot of audiophiles who truly do believe the most darnedestly stupid things about audio equipment.

@thecarpathian 

It doesn't matter. The concept is the same: higher prices = better fidelity = audio nirvana.

@jerryg123 

+1

"It was as much a BS post as the marketing you are whining about.

You have given them more marketing awareness than any ad copy they could write.

Nice work!"