You know when you are dealing with a BS company....
...when you read statements like this:
"You can expect a 15% to 20% improvement in sound for each level as you move up the line. The improvements are in soundstage, resolution, realism, musical presentation, impact, etc."
Me: yeah, the humidity in my room changed from 44 to 45% yesterday, and I immidiately noticed that the realism dropped by 3.4%, yet the musical presentation actually WENT UP by 8.3%. I was able to compensate by turning the lights on in the kitchen and changed my socks. Puh, that was close.
https://www.kenrockwell.com/audio/audiophile.htm Not all, but some fit Ken's definition of "audiophile." I'm not naming anyone, but I've met a lot of audiophiles who truly do believe the most darnedestly stupid things about audio equipment. It doesn't matter. The concept is the same: higher prices = better fidelity = audio nirvana.
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I am sure there a LOTS of similar examples out there for marketing that promises "15% increase in happiness" for your dollars. And that is dumb enough. But making quantitive statements about non measurable for a technical product is pretty bad. The WORST: the level of dumbness of American consumers (even for technical products) has reached a historic high (I present as proof the number of posters here that have not even recognized the nuttiness of the given example ad). THAT IS SCARY. |
