You know when you are dealing with a BS company....

"It doesn’t matter. The concept is the same: higher prices = better fidelity = audio nirvana."

I agree. My point is there are far more ludicrous claims that would have been a much better example.

I am sure there a LOTS of similar examples out there for marketing that promises "15% increase in happiness" for your dollars. 

And that is dumb enough. 

But making quantitive statements about non measurable for a technical product is pretty bad. 

The WORST: the level of dumbness of American consumers (even for technical products) has reached a historic high (I present as proof the number of posters here that have not even recognized the nuttiness of the given example ad). THAT IS SCARY.

What company selling anything doesn't make bombastic claims.

Yawn, level of ignorance in this thread or for the OP dumbness.

russ69

"You can expect a 15% to 20% improvement in sound for each level as you move up the line."

I think you are misunderstanding what they are saying. I think they are saying that there is a 15-20% difference between each level of cable. Not a 15-20% improvement in your system sound but a 15-20% change in relation to the small change a cable makes. So 15-20% to the 1% change (SWAG) a cable makes.

So if they have 5-6 different cables the dearest is going to be 100% better than the cheapest.

That's some outrageous claim! A really extraordinary claim. Perhaps 1-2% might be more in the ballpark.