You know when you are dealing with a BS company....

yup.

...I’m still pondering ’garden hose speaker cables’....

Sounds like a Great Idea to this tyke....*eyebrows dance*

"Premium carbon fibre low mil tubing impregnated with virgin rubber lubricated by maidens of the Amazon in a means we shan’t share slyly....

Terminated with 1000% pure Unobtainium, the medium for the Message is Moonwater sourced by our fleet of drone saucers from Dark Side crevices jelled with micron level platinum dust.

We posit the sound will make you break into tears....

...and The Reign won’t seem too much to have for your own...

All we need to know is how many cm and how many."

*G* Not available as yet, but soon enough...no doubt. ;)

...coming to a netsite near everyone...

Yay.

Unkle-Reign-W.O.W.Mix

Loud.

Posit:

A statement which is made on the assumption that it will prove to be true.

I've guaranteed Nothing, Xcept 1gogoolplex% bs.

Fill in the blank.

I surmise that this whole OP started is when the marketing material used “numbers” that really bother some analytical person thinking “you can’t use numbers based on nothing”.  Really puts a bee in their bonnet.

The claimed sound improvement percentages should be multiplied or divided by the square root of negative one. That's probably somewhere in the fine print.