He is not in bed with anyone and buys most of the gear he has and has been very transparent.
To each his own, I guess.
To me, a good reviewer does not use reviews to push a product as "amazing" etc. No, they are assessed, warts and all. There are typically drawbacks, downsides, imperfections, etc. In other words, *balance.*
Take a look at his recent review titles. He is blowing smoke for clicks, and that’s easy to see.
HiFi: Speakers that I WILL NEVER forget. My Top 5!
HiFi: My Top 3 high end Integrated Amplifiers of All Time over $5k, and WHY.
Willsenton R8 Tube Integrated Amplifier 2022. A Rarity in HI-Fi.
IMPRESSED! Dynaudio Heritage Special FULL REVIEW. My Last Speaker? My Last Audio Review?
The HiFi Rose RS 150B Review! Holy Wow! It’s GORGEOUS!
Schiit Audio Freya + and Aegir Review. Tubes, Class A. Affordable Audiophile!
The Klipsch Heresy IV Review. WHOA!!!
The Hi-Fi Rose RA180 Integrated Amp Review. Nothing Else Like It!
The Klipsch LaScala AL5 Review. They Speak to the Heart.
Klipsch Heresy IV 16 Month Update! Feed ’Em and Smile.
REVIEW: Pass Labs INT-25 - CLASS A SWEETNESS!
The Klipsch Forte IV Speaker Review. BIG TIME HIFI!
Watch Tarun: A British Audiophile and you’ll see someone who deploys judgment and criticism in order to grade the products he reviews. And not everything gets an "A+." He also does not talk to dead people, which is always a plus.