but two-channel stereo listeners are looking for fundamentally different things than an action director or cinematographer
There are no "two channel stereo listeners", there are only "music listeners".
There are "two channel music creators", the mixing and mastering engineers. Can you sing in two channels? Nope, the engineer needs to mix it that way.
“We’ve been waiting for a replacement for stereo for decades,” says Jan 'Stan' Kybert, the engineer responsible for installing the Dean St. Studios facility. “It’s an ancient technology. With music you want to feel something, like with a Saturday night or Sunday morning record. They make me feel ‘Saturday night’ or ‘Sunday morning’. That feeling has been lost with stereo now, and it’s not stereo’s fault, but with Dolby Atmos that feeling is there. It’s bigger, more exciting and wants to make you move, be more intimate, more relaxed or whatever. Everything it does it does it on a richer level.
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