There is kind of a mantra in the tech world about business that goes like this:
Original inventor comes up with a brilliant product.
Makes a few and they are spectacular hits with his friends.
Decides to make more of them and sell them. Doesn't know much about manufacturing, so hires a specialist who sets it up and off they go.
Product is selling very well and a marketing dept is formed and they start to drive the business--"Here's what the customers are asking for. Can you do that?"
Yes, says the original inventor, and off he/she goes.
Marketing says that there are more orders than he can manage, so they hire a sales person.
Sales person and marketing person get together and decide what is needed next. They tell the original inventor and things start getting made. Sales and marketing take over the company and hire people to build more and more stuff and so it goes.
Original inventor is now out of the loop and is told to keep inventing and leave the rest to marketing and sales.
Company has problems.
Not inevitable, but it happens more than you would think.
ARC makes the best stuff out there, IMO. They will continue in some form.
Cheers!