@jasonbourne71 Her music traditionally appealed to younger audiences who can relate to her lyrics. I think, like a lot of other bands, she's been able to engage her audience in a way where being a fan becomes part of their identity. I think other bands have also done that really well (either intentionally or not) and that makes them very loyal. Also, her music is fundamentally good.
I would not characterize myself as a fan and I'm certainly not in her demographic, but I think her album folklore is excellent.
She (or her team) has really been able to spin some gold, though. Like many artists, she didn't own the masters to her earlier albums, and they were sold to someone she didn't like without her getting the opportunity to purchase them. So she re-recorded those records so she'd get all the money from those versions (and potentially screwing over that guy she didn't like).
She also was one of the few (the only?) celebrities to question the viability of FTX and refused to endorse them.
So I think she gets a lot of respect, not only as a pop artist but as a good business person.