Not too surprising. Yes, that nebulous / nefarious concept of "synergy" is crucial. Everything matters for a good amp match, not just speakers: preamps, source, volume level, music selection, and YOU.
Psychology is a factor too. If you’re expecting miracles from a new amp (or whatever), that’s more often a setup for disappointment. On the flip side, I’ve been loaned "next level" amps by my dealer at times when I was already "perfectly happy" with my system. No obligation or risk on my end. I didn’t expect anything, other than a bit of fun experiencing the new amps followed by their return. Twice now that has left me blown away by the new amps, and scrambling to make their purchase. Haha.
Preamps have proven a more difficult upgrade for me. They don’t overtly change sound as much as power amps, but somehow synergy is even more key in this slot. A few years ago I purchased my VAC Master preamp, and it didn’t totally blow me away until it was later matched to the VAC Master 300 monoblock amps. Fortunately I kept it until then, because I had been flirting with selling it and just sticking to the Ref 6. It was really weird, in some ways the ARC Ref 6 seemed a better preamp match for my VAC 200iQ amps.