Listen to a wide variety (technology and price), and don’t forget ’bang for the buck’. For example, your friend may fall in love with exotic speakers, but find that he can’t hear much difference between expensive and adequate amplifiers with those speakers. Conclusion, valid for him: "Don’t spend much on amps".
That’s exactly where I was when I got started: I couldn’t hear the difference between budget DIY electronics and ARC. A year later, that changed, but in he mean time I had legendary speakers, Magnepan Tympani 1A, immensely suitable as an anchor around which to build..
Now I’m in pretty deep and still can’t hear much difference between interconnects - so my investment in these remains very low. It’s a valid option FOR ME. YMMV.