@tonyptony - my point seems to be missing here. Not that these Iconoclast are uber expensive or that they have a great theory behind them, but BJC were one of the biggest naysayers regarding fancy cables.
I've had many, many BJ cables over the years and still do. I recall talking to one of the guys there and asked if they would ever consider making power cables and he said they don't make power cables because they make no difference in performance.
Now they are selling cables they said make no difference.