Harman acquires Roon


Harman's press release: https://news.harman.com/releases/harman-acquires-roon-a-popular-multi-device-multi-room-audio-technology-platform

Roon's press release: https://community.roonlabs.com/t/roon-acquired-by-harman-international/257414

In broad strokes, Roon will continue exactly as it is.

All monthly, annual, and lifetime subscriptions remain valid and will continue without interruption.
Trials will continue and convert as they usually would.
There will be no changes to our billing processes.
This community site will continue to be the home for discussion about Roon, audio, and music.
Our customer success and support services will continue to operate as they do today.
All supported audio products will continue to work with Roon, and we’re committed to certifying new Roon Ready and Roon Tested products from all brands.
The familiar faces from our team will be right here as always.

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Harman International is owned by Samsung. It markets its products under various brands. These include Arcam, Harman Kardon, Mark Levinson, Lexicon, Revel, Infinity and JBL. 

I could foresee them selling audio integrated amps with Roon-specific proprietary streaming software, or Roon enabled active/wireless speakers. They also market car audio systems. It's possible in any of these configurations they and could offer Roon that would bypass the need to use IOS/Android devices.

I would imagine they'll add movies so people can have an audio/video whole house solution, i.e., choose device/TV, then choose what movie or song/album you want there. Group them, something different in each room, different users/guest have their own choices, whatever someone wants. Makes total sense.

They will almost certainly be seeking a functional streaming app (at minimum) from the components of Roon as the HK/Arcam MusicLife app is dreadful (I could not get it to work and keep working at all).

Companies that make good hardware frequently stumble when they try to develop software.  It makes sense if the company has enough resources to swallow up a software company for the obvious synergy.  I am not a Roon user but there is no denying that their innovation has really helped the file management end of digital.  It looks as though Harman has had a light touch with their other companies and hopefully will give the creative side of Roon free rein 

Good points. The integrations possible as mentioned by @wharfy are really compelling. Warnings about the misdirection of Roon are serious, and the potential for Roon to become "bloatware" are real, too.