@decooney Just skimmed through it. It's fairly high level and just presents measurements that support their general theory wrt frequency effects, EMI, etc. What is missing is a simple, clear series of experimental measurements of the impact on sound reproduction. That is, like the null test I suggested above, it would be awesome to see the cables being deployed in a reproduction chain and that they measurably show improved fidelity to the original signal, reduced noise, or reduced distortion.
It's such a simple test! Much more simple than their crazy modeling of skin effects, etc. If their cables reduce distortion and noise, then I think they have a home run opportunity to show that it impacts the reproduction chain. I would love to see those results!