Crackle and hiss on some albums

Wow, so grateful for all the thoughtful replies, thank you! 
 

I’m only cleaning with an air spray and dust ‘brush’ thing I got off Amazon. Clearly that isn’t the right method. Will up my game. 

 Absolutely love the medium, don’t mind the pops and hisses, but also driven to understand what the heck is going on, and if possible address.

Great feedback across all replies. Thanks again.

I would highly recommend sending your records to PerfectVinylForever, a record cleaning service. His is no ordinary ultrasonic cleaning process; it’s a multi-step cleaning done with proprietary equipment that he designed himself. I know, you’re thinking “snake oil” — I thought the same thing. I had always used my VPI record cleaner and thought it couldn’t be beat. How wrong I was — PVF is amazing. Records sound completely black with improved sonics. Even some of the pops and cracks are gone.  I’ve now sent nearly 50% of my collection to him and will eventually finish the remaining albums. It’s absolutely amazing — even my old “college frisbee albums” sound good after a PVF cleaning. I’ve included his website link or you can just search for PerfectVinylForever. 

I would highly recommend sending your records to PerfectVinylForever, a record cleaning service. His is no ordinary ultrasonic cleaning process; it’s a multi-step cleaning done with proprietary equipment that he designed himself. I know, you’re thinking “snake oil” — I thought the same thing. I had always used my VPI record cleaner and thought it couldn’t be beat. How wrong I was — PVF is amazing. Records sound completely black with improved sonics. Even some of the pops and cracks are gone.  I’ve now sent nearly 50% of my collection to him and will eventually finish the remaining albums. It’s absolutely amazing — even my old “college frisbee albums” sound good after a PVF cleaning. I’ve included his website link or you can just search for PerfectVinylForever. 

At the very least, a PVF cleaning will tell you for sure if the noise was just dirt or inevitable wear from frequent use or disuse.

I offer another PVF salutation as possible help for your problem with noise. I’ve several albums that were purchased in both vinyl and RTR played on my prosumer Studer. Of course, tape is without extraneous noise and has a stronger dynamic range. Some albums— but not can be cleaned by PVF to a silence that matches RTR. This is my experience for new and used albums. Neither PVF nor I are able to predict in advance what album will become noiseless. PVF is not cheap. But despite their cost and variable success, a positive outcome with PVF is so striking that I send every album to them — even those that are new.