When my Moab Be get’s compared to a $26K Magico A5 and the $27K Kef Blade 2 it’s obvious that my business model and background is overlooked and misunderstood. Question... how is a Magico A5 or a Kef Blade 2 going to go fare with my budget priced $5200 Tekton Moab?! One is going to sound big and exciting and the other two are going be something else entirely.
If we are going by sonics alone, some of the rinse/repeat/rehash & market for snob appeal type of brands are not your real competitors. Your real competitors are guys who’ve produced stunning sonics at shows, etc at rather reasonable prices (Borresen, Mofi, etc), i.e., the other "disruptors" perhaps.
IME, and as a former end-user of some of your product, the anticipated sonic advantages of some of your designs wasn’t entirely there in comparison to some competitor product. You may accept the notion that there is always room for improvement (it isn’t all figured out already), if you perceive that engineering is a life long process of learning/improving things.