You bring up a good point, which hopefully is not poorly understood. It is certainly worth highlighting. Absolutely different designers / companies have vastly different sonic objectives…. Like Wilson, B&W, Conrad Johnson, MacIntosh, and Luxman… all very different objectives. Random choosing would be foolish.
So, you are very right that if do not first choose from companies / models that share your values in sound, you can then spend more and get less. But if you first make sure you are shopping from the right group of companies then typically a larger investment will net you much better sound. So, for me, I’d be comparing Audio Research, Conrad Johnson, and VAC… as each have design objectives in line with my values.