I'm of two minds about this question.
On one hand, I do want my speakers to measure well. It suggests good engineering for one thing. Also, if something is too colored I think it will bother me either immediately or over time. So I always look at measurements.
On the other hand: I have really liked some speakers that have been torn to shreds on ASR, e.g. the Devore O series speakers. Devore managed a canny combination of generally neutral on axis sound (O/96) but with some zigs and zaga and I think some resonance. The end result is a speaker with a character that I found utterly engaging, on all types of music. Since I've never owned them I'll never know if my initial audition impressions would hold up, or improve, or if I'd get tired of them over time.
I like that my Joseph Audio speakers generally measure well, and are generally well regarded even among the "measurements" crowd. They have a mild "smile" eq, but it is so cannily done it I find it extremely pleasing and seems to give a bit more tonal "life" to the sound.